Monthly Archives: March 2014

Single use Coupons in a Multi-channel World

by Dan Slavin

single use coupons

Single Use Coupons Significantly Reduce Fraud

Written by: Dan Slavin

Consumers have become masters of the coupon universe. They can ferret-out coupons from the most unlikely places all in the name of getting a deal. And retailers’ continue to feed the coupon addiction expending great effort to lure consumers to their doors – both brick & mortar as well as online – through the heavy use of discounts. And it is working. According to Deloitte, 73% of purchases are influenced by coupons and promotions.

How does a retailer manage offer liability when there are so many places to find coupons (FSI, in-store, direct mail, coupon websites, general website searches, email, retailer app, etc.)?

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