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Moving from Engagement to Retention by Building Brand Affinity

  Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with Read More

Creating Brand Awareness

Retailers are Accelerating Brand Awareness Using Mobile Written by: Dan Slavin Awareness is the process of creating brand awareness through mobile marketing practices culminating in the consumer signing-up for a retailer’s loyalty program. Today, it is not uncommon for a consumer to first learn of a retailer while searching online. According to a 2013 McKinsey & Company Read More