Monthly Archives: April 2014

Omnichannel Mobile Coupons. Yes, it can be done!

by Dan Slavin

omnichannel mobile coupons

Retailers Deliver a Superior Customer Experience with Omnichannel Mobile Coupons

Written by: Dan Slavin

There’s a subtle difference between the meaning of the terms multi- and omni-channel and a palpable difference between the amounts of work required to provide a multi- versus omnichannel customer experience. On the surface, both terms mean to provide customers with more than one avenue to receive information and offers. However, the term omni-channel also includes the ability to provide the same customer experience across more than one medium. The number of channels will depend on how many options a retailer wants to provide to their customers.

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