Monthly Archives: May 2014

Shortcodes – Working with a Solutions Provider

by Dan Slavin

solutions providerWritten: Stefanie Gray

Shortcodes are a fascinating marketing tool for retailers. We have seen some of the most benign SMS messages go viral in a matter of minutes and observed up to 80% redemption rates when a consumer clicks through an SMS message to receive a retailer’s mobile coupon. What makes SMS marketing so interesting is the creative ways retailers are using this medium to create a unique customer experience.

The following is a primer on shortcodes for those who are new to mobile marketing. Please note the information is for U.S. based messaging only.

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