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Increasing Customer Conversion Rates by Measuring the Customer Experience

Increasing Customer Conversion Rates Written by: Sue LeClaire If it’s not about how much buzz you create but how much you spend, then it’s imperative that you measure the impact of your campaigns and conversions to justify marketing spend. The most cost effective way to determine campaign success is through attribution. Attribution is the process Read More

The Changing Face of Mobile Customer Engagement

May 20, 2014 By Sheryl Kingstone Mobile customer engagement is a huge opportunity for businesses to improve customer acquisition and loyalty through mobile Web, marketing and apps. New strategies across the customer journey can increase engagements and help customers learn about products, make purchases, request service or earn rewards. To access full report: CodeBroker in Read More