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Building Consumer Value Using Omnichannel

Retailers Have a Unique Opportunity to Create Consumer Value Written by: Sue LeClaire A recently released report by A.T. Kearney entitled “On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing” compares physical and digital shopping experiences to determine which is more influential in the consumer’s purchase journey. Based on their findings, the authors advocate Read More