Monthly Archives: August 2015

Restaurants Deliver Mobile Offers to Drive Engagement

by Dan Slavin

Written by: Joe Pappalardo

Technology has the potential to have a huge impact on the restaurant industry. Two of the current top trends include mobile apps and mobile payment.

However, a potential obstacle in successfully implementing a mobile app or payment solution is the amount of resources they require to build and maintain. A relatively easy-to-deploy and complimentary technology that has tremendous value to restaurateurs is mobile offers.

Specifically, mobile offers are proven to drive mobile app downloads, engagement and in-app conversions when delivered to a mobile app. In addition, the ability to redeem mobile offers lets restaurateurs track the entire purchase process providing insight into how mobile users shop.

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