Monthly Archives: December 2015

SMS Marketing Program Best Practice: MO v. Form-based Sign-up

by Dan Slavin

Written by: Stefanie Gray

Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image below, using text messages is not very customer friendly and certainly not considered an SMS marketing program best practice. For example, compare this experience to joining an email marketing list where all a customer has to do is enter their email address. Due to the Telephone Consumer Protection Act (TCPA), enacted by the FCC, several text messages are required to get the job done.

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SMS Marketing Best Practice: Add to Cart Option

by Dan Slavin

Written by: Stefanie Gray

Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar retailers are ramping up their efforts to improve the online shopping experience.

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SMS Marketing Best Practices: Click-thru to View an Offer

by Dan Slavin

Written by: Stefanie Gray

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

SMS Marketing Best Practices: Click-thru to View an Offer

Standard practice is to send an SMS message to all customers who have subscribed to an SMS marketing list. The message invariably looks similar to the following.

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