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4 tips for crafting a valuable SMS marketing campaign

By Dan Slavin It is a question that has bedeviled concert performers since the beginning—how do you get butts in seats for an event? Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves. Read More

October 31, 2016
How brands can make their SMS list exclusive

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. The key to SMS marketing list growth is a combination of a well-thought plan, great offers, simplified signup and using all Read More

October 7, 2016
For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in Read More

October 3, 2016