CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They…
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The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong it makes customers…
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Recently we conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They…
Read More