July 6, 2017

SMS Loyalty Program Increase Engagement
An Omnichannel Approach To Mobile Loyalty Engagement

By Dan Slavin In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs. Here are the highlights: Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials. Mobile is a platform with several communication channels (SMS,…

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