By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing…
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Editor’s note: The following is a guest post from Dan Slavin, CEO and co-founder of CodeBroker. As mobile marketing continues to evolve, there’s a lot of focus on apps and social media — but text messaging is still a vital conduit to consumers. Texting works on any type of mobile phone; a good thing, considering…
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When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part, ironically, to providing customers with many choices – that is, several ways to take advantage of your loyalty program. Your…
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In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by…
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Customer loyalty programs continue to be important for consumers and businesses. But successful programs must give people what they want: omnichannel interaction and a commitment to mobile. By Dan Slavin, CEO, CodeBroker Renowned American playwright David Mamet once wrote, “What I value most in my friends is loyalty.” Loyalty is indeed a precious commodity, and…
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