December 5, 2017

SMS Loyalty Program Increase Engagement
Insights from the Field on the State of Loyalty Engagement

By Dan Slavin In a recent roundtable on the topic of engagement, loyalty program leaders agreed that member engagement is low for three main reasons: Use of ‘old school’ plastic cards – while consumers clearly prefer mobile Failure to exploit all available mobile channels for program access Lack of choice among customers on their preferred…

Read More