By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we get our loyalty program members more engaged? 2. Attracting Millennials – What can we do to attract millennials to our loyalty program? 3. Member Contact Strategy – How can we…
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By Dan Slavin For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive higher mobile coupon redemption rates and incremental revenue – for short-term promos…
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Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and service providers, it can be challenging to differentiate which one would be the best match for your business. SMS marketing is an important and powerful…
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By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives: that program engagement is suffering due to: More competition: Every…
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By Dan Slavin As businesses look for ways to build closer relationships with customers, loyalty programs can be an effective strategy. But it’s important to find out what consumers really want. Consider that 65% of people engage with less than half of the loyalty programs to which they belong, and 41% engage with less than…
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