June 29, 2018

Half of US Consumers Prefer Mobile Coupons

Nearly half of all US consumers prefer mobile coupons to printed paper ones, according to a recent survey by CodeBroker. The study claims that the rise in mobile couponing has resulted in higher coupon redemptions and changing purchasing trends. The study, which surveyed over 1,200 US consumers, found that when it came to coupons that…

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