By Dan Slavin Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push. If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday…
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By Dan Slavin 10) Undervalued. SMS (text messaging) is a powerful and often overlooked marketing tool able to increase retailer’s foot traffic and enhance basket size, though it’s not limited to only retailers. 9) Dreamy stats. 90 percent of text messages are read within the first three seconds of being received, and a whopping 98 percent of…
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By Dan Slavin In our conversations with SMS marketing pros, we’re seeing more and more emphasis on quality when capturing new SMS list sign-ups. What’s been the norm for much too long, is that retailers and brands have been somewhat content to simply get someone to opt-in to their SMS list by capturing just a…
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