By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper. Mobile coupons also create a sense…
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By Dan Slavin For retailers struggling with ever-decreasing coupon redemption rates, new research offers opportunity, inspiration, and direction. CodeBroker surveyed over 1,200 consumers on a wide range of topics related to traditional printed and mobile coupon use. Topics involved everything from how consumers want to acquire and redeem coupons to the types of coupons they…
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By Dan Slavin CodeBroker surveyed more than 440 Millennials belonging to loyalty programs from retail, credit cards, restaurants, travel and other industries in a 2018 Millennial Loyalty report. These young consumers were asked about the top challenges they face in using the loyalty programs and how they would like to engage with them. They were also asked…
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By Dan Slavin Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. Let me say that again. A marketing tool that 90% of those targeted will read your message within three seconds. Are you ready for the next big reveal? Research indicates that eventually, 98%…
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