Why Consumers Want Mobile Coupons and Why They Will Use Them
By Dan Slavin For retailers struggling with ever-decreasing coupon redemption rates, new research offers opportunity, inspiration, and direction. CodeBroker surveyed over 1,200 consumers on a wide range of topics related to traditional printed and mobile coupon use. Topics involved everything from how consumers want to acquire and redeem coupons to the types of coupons they…
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