September 13, 2018

Why Consumers Want Mobile Coupons and Why They Will Use Them

By Dan Slavin For retailers struggling with ever-decreasing coupon redemption rates, new research offers opportunity, inspiration, and direction. CodeBroker surveyed over 1,200 consumers on a wide range of topics related to traditional printed and mobile coupon use. Topics involved everything from how consumers want to acquire and redeem coupons to the types of coupons they…

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How Millennials Want to Engage with Loyalty Programs

By Dan Slavin CodeBroker surveyed more than 440 Millennials belonging to loyalty programs from retail, credit cards, restaurants, travel and other industries in a 2018 Millennial Loyalty report. These young consumers were asked about the top challenges they face in using the loyalty programs and how they would like to engage with them. They were also asked…

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