By Dan Slavin Choice is one of the foundations of consumerism. Give buyers a choice of colors, you can reach out to a wider audience. Give them a choice of sizes, prices or shipping methods and they are more likely to buy. A recent survey also indicates that giving consumers actual choices in how to…
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By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge between text lists and CRM systems. Quality vs Quantity For several years now, SMS…
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By Dan Slavin We are at that time of year when retail sales can be compared to heading up the first hill of a roller coaster. There are preparations being made, forecasts being cast, and marketing plans being implemented to make the most of the sales season ahead. This portion of the ride can be…
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