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5 Tips for Successful Mobile Coupon Promotions

By Dan Slavin

Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper.

Mobile coupons also create a sense of urgency, helping retailers to drive short-term spikes in revenue, and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build successful mobile coupon promotions?

Here are five tips for you based on our survey data.

1. Offer, and deliver, mobile coupons via text messages.
It’s no surprise that people prefer to receive coupons on their mobile phones and that they want the convenience of being able to redeem the coupon directly from their phone. Fifty seven percent of respondents prefer to receive the mobile coupon in a text message so that it’s accessible via a link. Sixty percent of respondents said that they would redeem a coupon delivered via text message within one week; 25% within three days.

2. Use mobile coupon promotions as an incentive to grow your SMS subscriber list.
Welcome coupons are a great way to drive new business, but they can also be very effective as incentives to encourage customers to grow SMS subscriber lists and build membership for your mobile loyalty program. More than two-thirds of consumers we surveyed told us that they are more likely to join a list when an instant coupon is on offer.

3. Employ on-demand coupons.
Time and time again we’ve seen the effectiveness of on-demand coupons. More than three quarters of people we asked said they were likely or very likely to redeem mobile coupons that they requested. Combined with the fact that 60% of consumers told us that they are likely to redeem a coupon they receive via text message within one week, on-demand coupons can be a powerful tactic for retailers and have proved to be a great traffic driver.

4. Advertise mobile coupons in store.
In today’s digital world, it comes as a surprise that in-store signage still rules when it comes to mobile coupon promotions – with 57% of research respondents saying that they are most likely to respond to a coupon promoted via in-store signage versus out-of-store advertising. This is good news for retailers that offer in-store marketing programs to suppliers, and helpful insights for suppliers looking to offer coupons to drive purchases and build marketing lists.

5. Employ high-value, single-use coupons.
Consumers overwhelmingly prefer higher-value coupons that they can use only once, versus lower-value coupons that they can use multiple times. The important thing here is for the retailer to accurately track coupon requests and usage to ensure that the customer receives the same single-use coupon regardless of the channel used to request the coupon. That mobile coupon must also expire upon use across all channels, so that customers can’t use it more than once.

For a more detailed look at what U.S. consumers really want from mobile coupons, you can read the complete 2018 Mobile Coupon Survey.

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5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing

By Dan Slavin
Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push.

If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing mix. According to recent research, nearly 50% of consumers prefer mobile coupons over printed coupons.

If you’re considering mobile coupons in your holiday marketing plan, here are some tips give you a mobile coupon marketing advantage.

1. Send coupons via text message. Paper coupons have extremely low redemption rates – typically between 0.5% to 1%. Mobile coupons delivered via SMS have redemption rates that range from 2%-10% for coupons sent to a list. An impressive 60% of shoppers who receive a mobile coupon via text message say they would redeem the coupon within one week.

2. Offer higher value, single-use mobile coupons. High-discount, single-use mobile coupons have more value to shoppers than lower discount, multi-use coupons.

3. Employ on-demand mobile coupons. On-demand mobile coupons, in which the consumer responds to a call-to-action to obtain a mobile coupon, have a much higher redemption rate, typically 30% to 50%, making them a great way to drive store traffic.

4. Make coupons available across all your mobile channels. Mobile is a platform with several channels (SMS, app, mobile wallet, web, social), and each consumer has his or her channel preference. To improve results, you will want to make your mobile coupons available via all of your mobile marketing channels.

5. Make mobile coupons redeemable in-store or online. Mobile coupons can drive more traffic in brick-and-mortar stores, but many people prefer to do their shopping online. That’s why it’s important to offer mobile coupons that can be redeemed both in-store or online.

Mobile coupons are about to surpass traditional paper coupons in consumer preference. And what better time to deploy mobile coupon campaigns than during the holidays. Here are some CodeBroker resources that can help you further as you think about driving purchases during the upcoming holiday season.

Best practices for increasing text marketing list opt-ins and mobile coupon redemption

How today’s shoppers want to acquire, store and redeem coupons

https://codebroker.com/mobile-coupon-software/mobile-coupon-platform/

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