As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if they can get the same or similar product at a discount with a different retailer, their loyalty very often lies with the discount rather than with a particular store. (Here’s a research report with stats that show the power of coupons.)
Many retailers are addressing this dynamic with a MyOffers digital coupon wallet.
A digital coupon wallet is much more than traditional coupon software that lets retailers generate and deliver mobile coupons or digital coupons. A MyOffers Digital Coupon Wallet serves as “shared real-estate” between the brand and the customer – a place where retailers can send each customer personalized mobile coupons and offers, to retain mindshare and drive ongoing engagement.
With a MyOffers digital coupon wallet, retailers deliver mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s wallet. Customers can access the digital coupon wallet from a range of digital channels, including text message, mobile app, email, website, Apple Wallet and Google Pay. Think of it as a digital marketing center for each customer. And the customer never has to log in, giving customers instant access to all of their offers in one convenient place.
This shared real estate helps retailers to stay top of mind with each customer. Rather than a shopper looking for deals, they won’t have to because the deal will be sitting right in their digital coupon wallet.
Machine Learning Delivers Engagement Intelligence
Another benefit of a digital coupon wallet is that it monitors all engagement activity and behaviorthat the customer has with an offer, and uses machine learning to make automated optimization recommendations on the type of offer/message to deliver next, and the best time to deliver it. This helps retailers drive more redemptions, traffic, and revenue.
Here’s a link where you can learn more about the MyOffers digital coupon wallet.