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MyOffers Digital Coupon Wallet Helps Retailers Drive Ongoing Engagement

As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if they can get the same or similar product at a discount with a different retailer, their loyalty very often lies with the discount rather than with a particular store. (Here’s a research report with stats that show the power of coupons.)

Many retailers are addressing this dynamic with a MyOffers digital coupon wallet.

A digital coupon wallet is much more than traditional coupon software that lets retailers generate and deliver mobile coupons or digital coupons. A MyOffers Digital Coupon Wallet serves as “shared real-estate” between the brand and the customer – a place where retailers can send each customer personalized mobile coupons and offers, to retain mindshare and drive ongoing engagement.

With a MyOffers digital coupon wallet, retailers deliver mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s wallet. Customers can access the digital coupon wallet from a range of digital channels, including text message, mobile app, email, website, Apple Wallet and Google Pay. Think of it as a digital marketing center for each customer. And the customer never has to log in, giving customers instant access to all of their offers in one convenient place.

This shared real estate helps retailers to stay top of mind with each customer. Rather than a shopper looking for deals, they won’t have to because the deal will be sitting right in their digital coupon wallet.

Machine Learning Delivers Engagement Intelligence

Another benefit of a digital coupon wallet is that it monitors all engagement activity and behaviorthat the customer has with an offer, and uses machine learning to make automated optimization recommendations on the type of offer/message to deliver next, and the best time to deliver it. This helps retailers drive more redemptions, traffic, and revenue.

Here’s a link where you can learn more about the MyOffers digital coupon wallet.

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5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing

By Dan Slavin
Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push.

If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing mix. According to recent research, nearly 50% of consumers prefer mobile coupons over printed coupons.

If you’re considering mobile coupons in your holiday marketing plan, here are some tips give you a mobile coupon marketing advantage.

1. Send coupons via text message. Paper coupons have extremely low redemption rates – typically between 0.5% to 1%. Mobile coupons delivered via SMS have redemption rates that range from 2%-10% for coupons sent to a list. An impressive 60% of shoppers who receive a mobile coupon via text message say they would redeem the coupon within one week.

2. Offer higher value, single-use mobile coupons. High-discount, single-use mobile coupons have more value to shoppers than lower discount, multi-use coupons.

3. Employ on-demand mobile coupons. On-demand mobile coupons, in which the consumer responds to a call-to-action to obtain a mobile coupon, have a much higher redemption rate, typically 30% to 50%, making them a great way to drive store traffic.

4. Make coupons available across all your mobile channels. Mobile is a platform with several channels (SMS, app, mobile wallet, web, social), and each consumer has his or her channel preference. To improve results, you will want to make your mobile coupons available via all of your mobile marketing channels.

5. Make mobile coupons redeemable in-store or online. Mobile coupons can drive more traffic in brick-and-mortar stores, but many people prefer to do their shopping online. That’s why it’s important to offer mobile coupons that can be redeemed both in-store or online.

Mobile coupons are about to surpass traditional paper coupons in consumer preference. And what better time to deploy mobile coupon campaigns than during the holidays. Here are some CodeBroker resources that can help you further as you think about driving purchases during the upcoming holiday season.

Best practices for increasing text marketing list opt-ins and mobile coupon redemption

How today’s shoppers want to acquire, store and redeem coupons

Mobile Coupon Software

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