2013

CodeBroker Rolls Out Smart Coupons for Facebook

Smart Coupons for Facebook Empower Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution of Facebook offers eliminating fraud and financial liability concerns Belmont, MA, December 4, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced Smart…

CodeBroker Rolls Out Smart Coupons for Facebook Empowering Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns

CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution of Facebook offers eliminating fraud and financial liability concerns Belmont, MA, December 4, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced Smart Coupons for Facebook, giving retailers the ability to deliver Facebook offers without the…

Single-Use Mobile Coupons – Myth or Reality?

Single-Use Coupons Embraced By Retailers By: Dan Slavin, CodeBroker More and more retailers are employing a digital coupon platform to deliver mobile coupon marketing programs in increasing numbers. The problem is that most digital coupons platforms deliver mobile coupons that can be used by consumers over and over. In order to provide true single-use coupons,…

Mobile Consumers Well-Equipped for Holiday Shopping

Written by: Chuck Martin As retailers prepare for holiday shoppers, the influence of mobile will be greater this time around. One of the most obvious factors is the increasing number of smartphone and tablet owners. And based on new research, there’s going to be a varying amount of mobile activity around holiday shopping, especially depending on…

CodeBroker Surpasses 125 Million Secure, Scannable, Mobile Coupons Served to Consumers

Scannable Mobile Coupons Delivered to MIllions of Consumers November 05, 2013 09:00 AM Eastern Standard Time BELMONT, Mass.–(BUSINESS WIRE)–CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets. “The acceptance of digital coupons has continued…

CodeBroker Surpasses 125 Million Secure, Scannable, Mobile Coupons Served to Consumers

BELMONT, MA, November 5, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets. “The acceptance of digital coupons has continued to grow rapidly, and our technology has made it easy for retailers to take…

Digital Coupons: The mobile coupon and digital coupon audience is growing faster than expected

Written By: emarketer The digital coupon audience is growing faster than expected Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. This year, more than half of US adult…

Retailers Overemphasize Loyalty: Report

Written By: Lauren Johnson Consumers not as interested in loyalty as retailers think Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group. One of the main takeaways from Acquity Group’s “Desktop versus Smartphone:…

Study – Recasting brick-and-mortar stores

Written By: Antoinette Alexander Marketers’ increased use of a digital coupon platform, combined with text message promotions have made it easy for consumers to engage with retailers via their mobile phones and desktop computers. Along with text message promotions, mobile coupon marketing programs are fast becoming a key component of retailers’ marketing mix. The Internet and…

Mobile Engagement: Tablets, Smartphones Gaining Retail Dominance

Written By: Sarah Mahoney A new mobile engagement study reports that consumers are using their tablets and smartphones as shopping tools at an even greater rate than many had predicted, with 55% of all retail-related Internet time starting on either smartphones or tablets. And just 45% originated from desktop devices. The mobile engagement study — a…

Millennials sharing the wealth through mobile coupons

Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging mobile that they receive directly to their mobile device. By using a digital coupon platform, marketers can employ an omnichannel approach to delivering mobile coupon…

Millennials sharing the wealth through coupons

Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging emailed coupons or coupon codes via their mobile device. Researchers found: • 45% access coupons from email via smartphone• 41% use coupon codes on their…

2013

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