June 2014 - Codebroker
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Create Customer Engagement Promotions

Customer Engagement Promotions: Build, Redeem and Personalize Written by: Sue LeClaire There’s no question that delivering mobile coupons to customers subscribed to a marketing list works. CodeBroker customers routinely create customer engagement promotions resulting in redemption rates of up to 10%. Based on our experience, there are a number of factors involved in realizing outstanding redemption Read More

Mobile Offers versus Coupons – Round 1

The Battle of Offers versus Coupons Written by: Sue LeClaire Before you can decide whether to deliver an offer or a coupon to your customers, you need to first understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY.