Monthly Archives: June 2014

Create Customer Engagement Promotions

by Dan Slavin

Customer engagement promotion

Customer Engagement Promotions: Build, Redeem and Personalize

Written by: Sue LeClaire

There’s no question that delivering mobile coupons to customers subscribed to a marketing list works. CodeBroker customers routinely create customer engagement promotions resulting in redemption rates of up to 10%. Based on our experience, there are a number of factors involved in realizing outstanding redemption numbers. Namely, build high-value marketing lists, deliver mobile coupons for in-store or online redemption, and personalize.

Read More

Drive Traffic to Retail Locations using On-demand Mobile Coupons

by Dan Slavin

drive traffic to retail locations

Mobile Coupons are Proven to Drive Traffic to Retail Locations

Written by: Sue LeClaire

There are many different classes of mobile coupons retailers can deliver to their customers. Two of the more common types are on-demand and push.

  • On-demand – a consumer responds to a call-to-action by texting in to a retailer’s shortcode to receive a mobile coupon.
  • Push – the retailer delivers a mobile coupon to customers subscribed to a marketing list.

Based on years of experience working with some of the largest retailers in the US and Canada, our retailer customers routinely drive traffic to retail locations, typically realizing between 30 – 50% redemption rates for on-demand mobile coupons and up to 10% for push coupons. While 10% doesn’t seem like a high rate of return compared to on-demand coupons, it dwarfs redemption rates for paper coupons that range between .5 – 2%.

Read More

Mobile Offers versus Coupons – Round 1

by Dan Slavin

offers versus coupons

The Battle of Offers versus Coupons

Written by: Sue LeClaire

Before you can decide whether to deliver an offer or a coupon to your customers, you need to first understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY.

 

Read More