Mobile is a Loyalty Game Changer Written by: Sue LeClaire As competition for consumer’s attention continues to increase, retailers are feeling pressure to engage with their customers. The sooner and more creatively a retailer can begin the process, the better. As mobile has become the new loyalty game changer, retailers need to seize the opportunity Read More
Customer Engagement Promotions: Build, Redeem and Personalize Written by: Sue LeClaire There’s no question that delivering mobile coupons to customers subscribed to a marketing list works. CodeBroker customers routinely create customer engagement promotions resulting in redemption rates of up to 10%. Based on our experience, there are a number of factors involved in realizing outstanding redemption Read More
Mobile Coupons are Proven to Drive Traffic to Retail Locations Written by: Sue LeClaire There are many different classes of mobile coupons retailers can deliver to their customers. Two of the more common types are on-demand and push. On-demand – a consumer responds to a call-to-action by texting in to a retailer’s shortcode to receive Read More
The Battle of Offers versus Coupons Written by: Sue LeClaire Before you can decide whether to deliver an offer or a coupon to your customers, you need to first understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY.