June 12, 2015

Secure Facebook Coupons: A Win for Retailers

Written by: Joe Pappalardo The go-to social platform of choice is Facebook. According to a recent survey by BuzzStream, 38% of respondents said Facebook is their preferred social platform for following their favorite brands. While Facebook is not considered the ideal channel to pitch a new product (HubSpot survey), it’s a great place to enrich the…

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Facebook Customer Engagement Pays Off

Written by: Joe Pappalardo Engaging with customers through social media channels is no longer an option for retailers. As evidenced by the 2014 holiday shopping season, Walmart alone had over 40 million Facebook interactions. The issue for many retailers is deciding the best way in which to engage with their customers to influence shopping behavior.…

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