Monthly Archives: July 2015

One Way to Tame the Cart Abandonment Beast

by Dan Slavin

cart abandonmentWritten by: Sue LeClaire

A Growing Problem

Shopping cart abandonment rates are on the rise. According to a recent Baymard Institute study, average documented cart abandonment rate is 68.53% over the past nine years.

If you look at rates on an annual basis, the abandonment rate has been steadily increasing about 2% each year. In 2013 alone, a Barilliance report found that 74% of consumers left a site with un-purchased merchandise in online shopping carts.

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Mobile Coupon Usage is on the Rise

by Dan Slavin

mobile coupon usage up

Following is a recent article we found in Marketing Daily regarding coupons and how the landscape is changing. According to the report, retailers are limiting coupon availability, the coupons that are published have a much higher redemption value, and mobile coupons are more popular than ever.

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