Written by: Sue LeClaire A Growing Problem Shopping cart abandonment rates are on the rise. According to a recent Baymard Institute study, average documented cart abandonment rate is 68.53% over the past nine years. If you look at rates on an annual basis, the abandonment rate has been steadily increasing about 2% each year. In Read More
Following is a recent article we found in Marketing Daily regarding coupons and how the landscape is changing. According to the report, retailers are limiting coupon availability, the coupons that are published have a much higher redemption value, and mobile coupons are more popular than ever.
Mobile eCommerce Shoppers In 2013, Internet and mobile measurement firm comScore began detecting a new trend in e-retailing: the mobile-only shopper. By January 2015, some top retailers were seeing an explosion in customers who only access their digital properties using smartphones and tablets (Source: comScore). % of time spent with online retail on smartphones and Read More