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12 Days of Mobile Coupon Deals

Written by Stefanie Gray Promotions for Black Friday and Cyber Monday are already in the can as the two big selling days are only a week away. However, there is still plenty of opportunity to deliver creative shopping incentives for the remaining 24 days before Christmas. According to a recent NRF survey, almost 75% of Read More

Creating the Ultimate Mobile Coupon Experience

Written by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years, we have found that creating an optimal customer journey depends on the retailer’s definition of the consumer’s purchase process, which includes the retailer’s offer strategy. Following are ideas based on Read More