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Defining Personalization

Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh. Forever together – me and me Personalization is more than adding a name (or two). The problem? Mischa is my nickname. Michelene is my full name. Not Read More

CodeBroker Adds Automated Personalization to Omnichannel Mobile Marketing Platform

New Features Give Retailers the Power to Build Personalized Mobile Marketing Based on Coupon Interactions and Past Behaviors BELMONT, MA – August 3, 2016 – CodeBroker, developer of mobile marketing technologies for retailers looking to engage customers and increase basket size, announced the addition of powerful new personalization features to their mobile retail marketing platform. Read More

August 3, 2016