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OpenMarket Innovation Praised With Three Award Wins in One Night

OpenMarket honoured with double win at Messaging & SMS Awards for “Most Innovative Use of SMS” and “Best Strategic Partnership”. Later awarded “Most Innovative IoT Solution” at World Communication Awards. OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Read More

December 7, 2016
For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in Read More

December 6, 2016
Omnichannel Personalization: Striving to Increase Average Basket Size

  Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel Read More

December 6, 2016