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5 ways to boost your text message marketing list

Editor’s note: The following is a guest post from Dan Slavin, CEO and co-founder of CodeBroker. As mobile marketing continues to evolve, there’s a lot of focus on apps and social media — but text messaging is still a vital conduit to consumers. Texting works on any type of mobile phone; a good thing, considering Read More

September 20, 2017
Dan

When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part, ironically, to providing customers with many choices – that is, several ways to take advantage of your loyalty program. Your Read More

September 18, 2017
Shifting Loyalties: The Move To Mobile

Customer loyalty programs continue to be important for consumers and businesses. But successful programs must give people what they want: omnichannel interaction and a commitment to mobile. By Dan Slavin, CEO, CodeBroker Renowned American playwright David Mamet once wrote, “What I value most in my friends is loyalty.” Loyalty is indeed a precious commodity, and Read More

September 11, 2017
An Omnichannel Approach To Mobile Loyalty Engagement

By Dan Slavin In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs. In this post, we will explore the key components of omnichannel approach to mobile loyalty member acquisition and engagement. 1) Member acquisition, 2) Member engagement, and 3) Rewards access. Outstanding mobile loyalty Read More

July 6, 2017
Successful Mobile Loyalty Programs Require An Omnichannel Approach To Mobile

By Dan Slavin Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: A recent CodeBroker 2017 Shopper Loyalty Survey of 1,207 consumers showed that: It’s no surprise that consumers prefer to participate in loyalty programs via their smartphones – but mobile is a platform with several distinct communication Read More

June 29, 2017
T.J. Maxx’s missed opportunity

Editor’s note: The following is a guest post from Dan Slavin, CEO and cofounder of CodeBroker, a provider of mobile marketing solutions. Amid a wave of store closures by Macy’s, JCPenney, Staples and others, T.J. Maxx is bucking the trend in the opposite direction with plans to open 1,300 stores. How is the outlet pulling Read More

June 2, 2017