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T.J. Maxx’s missed opportunity

Editor’s note: The following is a guest post from Dan Slavin, ?CEO and cofounder of CodeBroker, a provider of mobile marketing solutions. Amid a wave of store closures by Macy’s, JCPenney, Staples and others, T.J. Maxx is bucking the trend in the opposite direction with plans to open 1,300 stores. How is the outlet pulling Read More

June 2, 2017
CodeBroker Announces The Mobile Loyalty Experience Engine to Help Loyalty Marketers Grow Member Enrollment and Engagement

Industry’s first solution that gives loyalty marketers a true omnichannel approach to mobile loyalty program delivery – member acquisition, engagement, communications and rewards access. BELMONT, MA – MAY 23, 2017 – While loyalty program professionals at leading brands struggle with diminishing member engagement with their loyalty programs, CodeBroker, a developer of mobile marketing solutions, today Read More

May 23, 2017
New CodeBroker Research Reveals Pitfalls of Retail Loyalty Programs

BELMONT, MA – May 10, 2017 – Research conducted by CodeBroker, a developer of mobile marketing solutions for retailers, reveals potential game-changing results for retailers who want to maximize the return on their loyalty program investment. The CodeBroker 2017 Shopper Loyalty Survey is now available for download. Based on a survey of 1,207 U.S. consumers Read More

May 10, 2017
Mobile coupons offer a gift that keeps on giving for retailers who follow basic rules

This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution Read More

Unleash the Power of Digital Loyalty… with new eBook from EKN Research

Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers Read More

CodeBroker Unveils Power of Digital Loyalty with New eBook Authored by Expert Analysts from EKN Research

How digital transformation can drive profitability via omnichannel loyalty BELMONT, MA – January 11, 2017 –  Digital transformation – the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs, note expert analysts in a new eBook sponsored by CodeBroker Read More

January 11, 2017