May 2018

SMS List Sign-Up
Tips for Increasing SMS List Sign-Up and Coupon Redemption Rates

By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print coupons, SMS coupons are always accessible when the customer needs them, since nearly everyone takes their mobile phone with them when they shop. And consumer acceptance of mobile coupons is…

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Loyalty Programs
How Do Millennials Want to Engage with Loyalty Programs?

By Dan Slavin, CodeBroker: We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals. Several folks have asked us to slice the data by specific markets, such as retail, restaurant and hotel, which I’m pleased to provide. One…

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