Nearly half of all US consumers prefer mobile coupons to printed paper ones, according to a recent survey by CodeBroker. The study claims that the rise in mobile couponing has resulted in higher coupon redemptions and changing purchasing trends. The study, which surveyed over 1,200 US consumers, found that when it came to coupons that…
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By Dan Slavin Most Americans have a cell phone with them all the time, everywhere they go. In fact, 95% of Americans now own a mobile phone, and 77% own a smartphone, according to the Pew Research Center. Businesses can engage consumers, generate store traffic, and drive repeat purchases through mobile channels, and one of…
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New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons. Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S consumers divided between 55% female…
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New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons BELMONT, MA – JUNE 12, 2018 – Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S…
Read More New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons BELMONT, MA – JUNE 12, 2018 – Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S…
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By Dan Slavin Hot off the presses is CodeBroker’s Mobile Coupon Consumer Research Report. Based on research with more than 1,200 consumers, the report provides compelling data on consumers’ preferences for accessing and using mobile coupons. We’re seeing a great deal of interest in mobile coupons among retail and restaurant marketers, and the research results certainly…
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