November 2018

Mobile Coupons for the Holidays
Mobile Coupons for the Holidays!

By Dan Slavin According to the National Retail Federation, purchases during the holiday season account for 20% of all retail purchases. In November and December 2017, the NRF reports that those purchases equaled $691.9 billion. It’s no secret that this is the most important time of year for retailers, and we’ve learned that deals are…

Read More
Drive Higher Engagement
Drive Higher Engagement by Appealing to Mobile Messaging Preferences

By Dan Slavin Mobile’s impact on shopping has been on the rise since the arrival of the smartphone. With the great opportunity that mobile presents for retailers, it is also presents new challenges. In this post, I address one of these challenges – the varying ways that consumers want retailers to engage with them over…

Read More