December 2018

Text Message Marketing Software
Retailers Use Text Message Marketing Software for Many Use Cases

By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a simple link in promotional text messages provides, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing software use…

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Mobile Engagement Channels Preferred By Consumers

Mobile needs to be treated as a marketing mix to appeal to all consumer preferences. If you’re not using all available channels, you may be marketing too narrowly. Today we have more platforms and data available than ever before to best help us choose and reach target consumers. Is it possible, though, to zoom in…

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