Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers. There are several benefits of using single-use mobile coupons: Improve Your ability to employ personalized offers. Eliminate coupons…
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By Dan Slavin Let’s explore a significant trend in the mobile coupon marketing landscape. According to our recent Mobile Coupon Survey, nearly half of the participants prefer mobile coupons to traditional paper ones. This preference highlights a pivotal shift in consumer behavior. If you’re seeking to enhance your sales and strengthen customer relationships, consider these…
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By Ray Schultz Email is still the leading retail message channel — but it may soon be overtaken by text, judging by Consumer Mobile Engagement, a study by CodeBroker. Email is favored by 41% of consumers for receiving sale, discount and coupon offers. Second, chosen by 38%, are text messages and app push messages are…
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By Dan Slavin Digital coupons delivered via email and accessed through a mobile device typically have a redemption rate of 2 percent or less. By delivering digital coupons via text marketing promotion, marketers can increase redemption rates to 10 percent or more. Retailers and marketers alike are moving toward mobile coupons for some very good…
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