May 8, 2019

How to Better Connect with Consumers via Mobile Coupons

By Dan Slavin Cell and smartphone use is up markedly since 2011. In fact, Pew Research says smartphone use has more than doubled in the past seven years with 77% of Americans owning a smartphone. That number is even higher in attractive demographics like 18- to 29-year-olds (94%). Even smartphone use in the 50-64 age…

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