Nearly half of all consumers prefer digital coupons and mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more marketers are employing digital coupon marketing programs into their mix. Mobile coupons not only give more consumers what they want, but they also present marketers with new and…
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Written by: Stefanie Gray Providing mobile coupons across channels is a sure-win for retailers seeking to improve coupon redemptions. One CodeBroker retailer customer recently launched a wildly successful omnichannel mobile coupon marketing promotion that spanned three channels: promotion text messaging, email, and Passbook. Omnichannel Coupon Promotion Why: Having already realized significant success driving in-store redemptions…
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By Stephanie Miles As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue. Here are eight strategies marketers are deploying using our digital coupon platform to improve redemption rates for digital coupons. Here are six digital coupon strategies being that retailers are using…
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