Mobile coupon marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizes meet their short and long-term objectives. Mobile coupons and digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator for small business or a large business.
Let’s look at some of the ways that is happening.
Enhancing Your Mobile Coupons and SMS Marketing Offers
Retailers wanting to kick their mobile and SMS marketing programs up a notch should use in-store barcodes displayed on the smartphone for speedy checkout. This can be done through a mobile app or through a link to a digital coupon sent via a promotional text message. Using mobile coupons also means substantially improved behavioral tracking, such as knowing who viewed a coupon and who redeemed it.
If you have the technology to deliver secure one-time use coupons , they are very effective at providing a wealth of information for downstream analytics for segmentation and retargeting of future campaigns. CodeBroker can work with your team to take advantage of this technology so you can become a better mobile coupon creator.
Centralize Your Coupons and Offers
A perennial challenge retailers face each year is how to increase app usage and engagement, and more specifically, how to drive mobile app sales, how to improve conversion rates and grow monthly engagement.
One way to vastly improve mobile app engagement is to aggregate all of a customer’s coupons and offers into a single location, making them easier to locate and redeem. CodeBroker’s MyOffers digital wallet enables retailers to quickly and easily deliver a “My Offers” digital coupon wallet to their mobile app. This has been a great way for CodeBroker’s retailer customers to deliver an outstanding consumer experience and it only takes a couple of days to integrate.
Our customers using a MyOffers digital wallet are seeing a variety of significant benefits. One benefit is being gained by delivering one-time use welcome coupons in order to drive downloads. Using a MyOffers digital wallet, our customers can provide a secure incentive for trying out an app. It is important to make sure that consumers cannot receive more than one welcome coupon if the consumer deletes and re-installs the app. MyOffers takes care of this by securely linking the welcome mobile coupon to the consumer’s phone. The MyOffers digital wallet makes configuring these welcome offers quick and easy for the mobile coupon creator.
To further increase redemption, a MyOffers digital wallet can deliver PUSH notifications to remind consumers that new offers are waiting or old offers are expiring.
Other successful strategies to enhance redemption include: Deliver segmented/personalized offers and incorporating bounce-back offers after a consumer makes a purchase or uses a coupon.
Follow these tips and you too will learn to become a successful digital coupon creator for small business and large business alike.