Build Personalized Mobile Marketing Based on Consumer Interactions with Mobile Coupons and past Behaviors. CodeBroker, developer of mobile marketing technologies for retailers, announced the addition of powerful new personalization features to their mobile coupon marketing platform. With these additions, retailers can deliver automated omnichannel mobile coupon marketing based on customer behaviors, reaching customers through promotion text messages, mobile apps, and delivery of single-use coupons. “The concept of personalization – delivering relevant messages and offers to prospects – is one of the most important recent retail trends,” said Sahir Anand, Vice President of Research and Principal Analyst for EKN. “Retailers need a well-defined strategy to deliver personalized content and offers to their customers. CodeBroker’s new features offer retailers the opportunity to turn a marketing buzzword into a marketing reality.” CodeBroker’s new personalization features allow retailers to create automated campaigns based on behavioral data. The data triggers for automation include mobile coupon redemption, interaction with mobile coupons, and previous purchases. Retailers will be able to deliver personalized offers, relevant reminders and marketing alerts, and even create a feedback loop with surveys or Net Promoter Scores. “Consumers want mobile coupons and offers to be personalized, targeted, and relevant. This is more than just adding a customer’s name to a marketing message,” said Dan Slavin, CodeBroker cofounder and CEO. “Our new features help retailers build the kind of personalized mobile coupon marketing campaigns that customers expect. Our ability to automate campaigns combined with single-use coupons, helps retailers exceed expectations and set a benchmark for customer experience. The CodeBroker mobile coupon marketing platform has three applications.
- Sophisticated, omnichannel mobile coupons and single-use coupons
- A custom-branded “My Offers” digital wallet
- Text message marketing software with advanced list sigh-up