Retailers are Committed to Loyalty Marketing Written by: Dan Slavin As a senior executive of a Fortune 50 retailer recently shared with me, “We [retailers] are all vying for the same person to walk through the door and purchase our products. It’s how we define the customer experience that will determine the winners from the…
Read More Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion text messages that deliver SMS coupons. And, with that,they have become masters of their universe. And retailers’ continue to feed the coupon addictionby employing coupon platform software to deliver mobile…
Read More Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the next new thing or grudgingly had to see what all the hype was about, we quickly learned that Facebook had the potential to become a powerful communication vehicle if we…
Read More Mobile Coupon Software and Text Message Promotions Demand Fuel CodeBroker’s Business Daily Insight | Sheryl Kingstone | January 21, 2014 Mobile coupon software provider CodeBroker recently revealed that it enjoyed stellar growth in 2013, increasing its overall revenue as well as the number of deals it delivered the shoppers’ devices and locations where they are accepted. According to Virtual-Strategy…
Read MoreBelmont, MA, January 21, 2014 – 2013 was a record year for CodeBroker, as the developer of shopper marketing solutions that strengthen the retailer-consumer relationship experienced 75% revenue growth, as well as increases in the number of retail locations it serves and scannable mobile coupons delivered. CodeBroker last year delivered more than 80 million scannable…
Read More Mobile Coupon Marketing Improves Lift & Customer Satisfaction Written By: Dan Slavin, CodeBroker Due to consumer’s continued appetite for discounts, coupon usage numbers significantly increased in the US. eMarketer revised their estimate to almost 103 million people, or 11%, of consumers who redeemed a mobile coupon in 2013, up from an earlier, more conservative prediction…
Read More The first thought every retailer should have is: how do I create an outstanding customer experience today? Understanding how consumers interact with a brand from the beginning through culmination separates the retail leaders from the followers. Creating a complete picture of customer touch points – showing up in an online search to purchase to referring friends…
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