Monthly Archives: March 2015

Smartphone App Digital Coupon Wallet: Key Considerations

by Dan Slavin

digital coupon walletQuickly Deploy a Digital Coupon Wallet

Written by: Sue LeClaire

For retailers that use coupons to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location provides unprecedented convenience. I can’t count the number of times I’ve been caught rummaging through the glove compartment of my car or emptying the contents of my pocketbook on the front seat looking for a misplaced offer when making an unplanned stop to pick up something. As a retailer, you can deliver a superb customer experience. A digital coupon wallet will keep your customers engaged with the mobile app via regular check-ins for new offers.

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6 Reasons to Implement In-app Mobile Offers

by Dan Slavin

in-app mobile offers

In-app Mobile Offers Drives Direct Channel Revenue

Written by: Sue LeClaire

Retailers invest a lot of resources into developing a mobile app – the go-to place loyal customers explore for information, entertainment and to shop. It should also be the place where consumers can access all of their coupons – a central place to quickly locate and redeem in-app mobile offers. Implementing a digital coupon wallet, retailers have the ability to:

  • Drive direct channel revenue
  • Improve conversion rate
  • Reduce customer attrition
  • Grow the app audience base
  • Grow monthly engagement
  • Engage in personal 1:1 conversations

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Smartphone App Facts for Retailers

by Dan Slavin

Coupons and Smartphone Apps

  • Digital coupons, real-time coupons, reminders of what’s on shopping lists, and the ability to track spending are the top four most desired features in a Smartphone app (Catalina)

smartphone app 1

  • Coupons are at the top of the list of desired features; however, consumers expect [retailers] to deliver those benefits in an intelligent and personalized way. (Catalina)
  • 55% of US millennial smartphone owners who use mobile payments prefer to have a unified app that can be used in multiple stores while integrating individual store coupons and loyalty programs. (Loyalty360)

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