Monthly Archives: June 2015

Personalized Text Alerts Build Customer Loyalty

by Dan Slavin

Is it time to take the next step in customer engagement?

Written by: Sue LeClaire

personalized text alertService Alerts enhance the customer experience through personalized messages. Existing CodeBroker customers use Service Alerts to inform consumers when orders are ready, loyalty status updates, Rx alerts/order is ready, credit card balances, or when someone has purchased something on their behalf in the case of a gift registry, and more. Personalized text alerts can be delivered in both real-time (Your prescription refill is ready for pick-up) and batch (Congratulations! You just reached Gold level), whichever method provides the optimal customer experience. You can even personalize the SMS message with your customer’s name allowing you to rise above the noise creating a truly unique shopping experience.

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4 One-time-use Mobile Coupon Must Haves

by Dan Slavin

one-time-use mobile couponImprove the Bottom Line by Minimizing Coupon Fraud and Liability

Written by: Sue LeClaire

Retailers are employing everything from promo codes to 2D barcodes for customers to clip, print or load onto their mobile device and present at checkout. The problem is the vast majority of these “coupons” are really unlimited offers customers can reuse over and over. In order to provide true one-time use mobile coupons, a combination of integrated capabilities are required. Having built a comprehensive security model from the ground up, CodeBroker has over six years of experience providing secure, one-time use mobile coupons to some of the top retailers in the U.S.

So what constitutes a truly one-time-use mobile coupon? It must:

  • Contain a unique code,
  • Be delivered to a specific device and/or individual,
  • Cease to be usable upon redemption, and
  • Support simultaneous multi-channel (delivery and) expiration.

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Securely Deliver Free Gifts on Facebook

by Dan Slavin

Facebook GiftingWritten by: Joe Pappalardo

Retailers have been advertising on Facebook since it was first launched in 2004 (This Is What Facebook’s First Ads Looked Like). According to the article, venturing into digital advertising was challenging for both Facebook and advertisers. In the 11 years since, Facebook has learned a thing a two about advertising as evidenced by their relatively recent release of Facebook’s Ad Creation. The platform provides retailers with the ability to leverage the consumer data, that Facebook has collected, to garner “likes,” mindshare and conversions.

As a solutions provider that helps retailers deliver engaging mobile campaigns to consumers, we took a closer look at Facebook’s Offer Claim capability. Overall, the initial implementation of Offer Claims provides the basics for retailers to deliver coupons to their customers. We noted that the real power of the solution, as noted above, is its ability to tailor ads for a specific audience based on consumer data. This is a real win for SMBs who want to extend their reach in a local market.

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Secure Facebook Coupons: A Win for Retailers

by Dan Slavin

Written by: Joe Pappalardo

The go-to social platform of choice is Facebook. According to a recent survey by BuzzStream, 38% of respondents said Facebook is their preferred social platform for following their favorite brands. While Facebook is not considered the ideal channel to pitch a new product (HubSpot survey), it’s a great place to enrich the sales process – build brand recognition and loyalty.

So, what do customers want to see from the brands they follow on Facebook? They want unique content. Information such as offers / promotions, product announcements including updates and recalls, and how-to advice are the top 5 categories according to a study conducted by FleishmanHillard.

 

facebook coupons

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Facebook Customer Engagement Pays Off

by Dan Slavin

Written by: Joe Pappalardo

Engaging with customers through social media channels is no longer an option for retailers. As evidenced by the 2014 holiday shopping season, Walmart alone had over 40 million Facebook interactions. The issue for many retailers is deciding the best way in which to engage with their customers to influence shopping behavior. With Facebook recently turning 10 years old, many retailers are wondering if it is still a relevant platform. Following are statistics that say retailers should not only stick with Facebook but look towards expanding Facebook customer engagement.

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