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Personalization and Single-Use Coupons Can Boost Engagement + Bottom Line

Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history.

Recent CodeBroker research on coupon and offer personalization supports this practice. Consumers value strong relationships with retailers they've done business with. The ability to stay in front of customers after they've made a purchase is critical to effective customer retention. Follow-up offers that are aligned with their needs, interests and purchase history can spark both action and loyalty.

Customers are engaged with a wide range of retailers and make ongoing decisions about where to spend their money. While price is certainly a factor in encouraging sales, it's not the only factor.

Customers also value experiences with retailers that are unique, personalized and provide higher value than what they might receive elsewhere. Marketers need to consider how they can effectively position themselves as high-value providers that are tuned in to customer needs across all channels.

For example, you won't have a positive impact with customers if you send a promotional text message with a mobile coupon for a product the customer has recently purchased, offer a "we miss you" promotion to a customer that just made a purchase the day before, or send mobile coupons for a pet care product to consumers who don’t have pets.

Technology matters

Technology is a big driver and a critical aid for harried marketers. Offers must be deployed in relevant ways, their efficiency and impact for the retailer will be diminished. For instance, according to the research, high-value coupons are nearly 100% effective for reactivating lapsed customers, but retailers must exercise caution in terms of security for their couponing efforts or the bottom line can suffer. For example, if mobile coupons can be used multiple times or can be shared by recipients with non-customers, the impacts can be dramatic. This is where single-use coupon security comes in.

Single-use coupons and offers are being employed by numerous retailers today to ensure that high-value coupons do not get used more than once, or go viral. What makes the single-use model work is that it ensures the following:

  • Consumers can only obtain offers that are meant for them.
  • Consumers can obtain an offer only once, even if they try to access the offer multiple times over different channels.
  • Offers can be redeemed only one time, even if customers try to redeem the offer on a different channel.

That's the power that the right technology, used the right way, can bring to retailers seeking to balance the need for customer engagement and loyalty and a healthy bottom line.

Single-use coupons and mobile offers, fueled by the right personalization technology, will help you personalize your offers in a risk-free way while adding accuracy to your metrics and allowing for improved A/B testing and attribution.

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Offer Personalization Research Report
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Offer Personalization Research Report

CodeBroker surveyed over 1,100 consumers on a wide range of topics related to receiving personalized offers and coupons from brands. The report provides insights into using personalized offers for customer acquisition, engagement, and retention.

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July 5, 2019
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Product Sheet: MyOffers Digital Wallet
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MyOffers Digital Wallet

The CodeBroker MyOffers Digital Wallet enables you to deploy a fully-branded offer wallet across multiple digital channels, to give your customers instant access to all of your offers and deals in one convenient place.

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Product Sheet: Mobile Engagement Platform
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Mobile Engagement Platform

The CodeBroker Mobile Engagement Platform is technology platform behind each of CodeBroker’s mobile engagement solutions.

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Personalized Offers to Improve Acquisition, Engagement & Retention
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Improving Customer Acquisition, Engagement and Retention with Personalized Offers

Learn how retailers are securely delivering personalized, rich offers and promos at scale, without the risk of offers being used more than once or going viral.

Contents Include:

  • How to add security to offer distribution and redemption at scale.
  • Enabling your POS to accept single-use coupons and promo codes.
  • Why you need more than a promo code generator for offer personalization.

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Mobile Engagement Research Results

Consumer Mobile Engagement Research Results

CodeBroker surveyed over 1,500 consumers on a wide range of mobile engagement topics to gain an understanding of the mobile marketing channels preferred most by consumers for receiving mobile messages and promotions, including coupons and loyalty program rewards.

Complete the form to download your copy today.

About CodeBroker

CodeBroker’s text message marketing and mobile coupon marketing solutions are used by the world’s most recognizable retailers and brands to drive consumer engagement and purchases. CodeBroker has delivered more than one billion text messages to support tens of thousands of retail locations with exceptional results.

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CodeBroker Loyalty Survey Results – Millennials

CodeBroker Loyalty Survey Results – Millenials

CodeBroker surveyed over 400 millennials on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers want to see. View the results from the millennial respondents in our Millennial Loyalty Survey Results.

Complete the form to download your copy today.

About CodeBroker’s Research

The research, conducted by CodeBroker’s market research group, addresses a range of loyalty program topics across several industries. The results are based on responses from 441 millennial consumers (of 1287 total consumers) across other demographics and geographies.

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CodeBroker Mobile Coupon Survey

CodeBroker Mobile Coupon Survey

CodeBroker surveyed over 1,500 consumers on a wide range of mobile engagement topics to gain an understanding of the mobile channels preferred most by consumers for receiving communications, including coupons and loyalty program rewards.

Complete the form to download your copy today.

About CodeBroker’s Research

The research, Conducted by CodeBroker’s market research group, addresses a range of mobile coupon topics in retail and restaurant industries. The results are based on responses from over 1,500 consumers across age groups, demographics, income levels and geographies.

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April 12, 2019
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Product Sheet: Mobile Coupon Platform
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Mobile Coupon Platform

The CodeBroker Mobile Coupon Platform is a high-performance solution used by the largest retailers to send millions of unique mobile coupons daily, each personalized based on the customer’s preferences and shopping history.

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