Extended Digital Information Using Beacons
Written by: Sue LeClaire
Beacons provide an easy way for your customers to access extended digital information. All a customer has to do is walk by a display and a coupon will instantly appear on their mobile device for same day savings. Additional data such as product reviews, specifications or complementary products can be accessed providing all the information a customer needs to make a buy decision while still in-store. By simply passing by an end cap of festive table decorations, a customer can receive images of table settings and even a mobile coupon good for an additional 5% off the merchandise for that shopping trip only.
Beacons are one way retailers can surprise and delight their customers improving their shopping experience. With integrated reporting, you can track customer click- thru’s and requests providing a complete picture of which products are of most interest at any given time. Some of the ways you can use beacons to improve customer engagement include:
Secure one-time use coupons.
Maintain complete control over who receives and redeems your offers minimizing fraud and increasing customer engagement. You can deliver a mobile coupon right to your smart phone app on the customer’s mobile device. Once the mobile coupon is used, it simultaneously expires and cannot be presented again for an additional discount. Also, you have the option to mark the coupon as redeemed ensuring accurate accountability every time. Using mobile coupons provides retailers with the ability to track the complete path to acquisition letting you see in real-time how consumers respond to marketing while in-store.
Product Reviews & Customer Ratings.
Provide access to extended digital information such as product reviews by independent parties taking the guess-work out of the buy decision. Customers having ready access to other’s experiences using the product or service can help cinch the buy decision. According to Neilson, nearly 60 percent of online shoppers said they consult reviews prior to purchasing consumer electronics and 40 percent of online shoppers claimed that they would not even buy electronics without seeking reviews about the product online first.
Providing additional content to consumers will enable:
- The ability to control comparison shopping by directing the consumer to your content.
- An increase in add-on purchases by displaying warranty information – both manufacturer and store-based.
- To incent the consumer to buy from you while they are in your store with instant coupons.
CodeBroker works exclusively with retailers providing highly secure one-time-use mobile coupons and extended digital information to their customers. CodeBroker’s solution is designed for retailers who manage large volumes of beacons as a way to provide extended digital content to consumers. We’ve created a robust solution to create, test, deploy, and track information that allows you to get the job done easily and efficiently.