Pharmaceutical companies are constantly seeking innovative marketing solutions to engage healthcare professionals (HCPs), boost prescription rates for their medications, and gain valuable real-time insights into patient experiences. They aim to not only encourage HCPs to prescribe their products but also ensure seamless experiences for both HCPs and patients. That’s where HCP engagement software and HCP…
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We know many of the top reasons for medication nonadherence include cost, fear, lack of understanding, and lack of communication. Many pharma companies use copay cards to help patients with costs. Copay cards are often delivered using email or snail mail, and fill reminders and medication communications are most often distributed using email. However, having…
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We are often asked if it is possible to know when a consumer enters a physical location so we can send that consumer a text message with a special offer or remind them that they have a copay assistance card. Unfortunately, the mobile carriers have made the opt-in process difficult for the consumer/patient and cost…
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We have had many pharmaceutical marketers contact us lately searching for medication adherence solutions to reduce their abandoned scripts. In most cases, they believe their HCPs are writing prescriptions, but that too many patients are not filling them. Typically, the medication has a copay assistance program, and the pharmaceutical marketing team is looking for a way…
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Many of our pharma clients spend a lot of money on direct to consumer (DTC) digital marketing for their copay assistance programs. When we ask them how they measure the effectiveness of their DTC marketing dollars, we are often told that they i) optimize their cost per click and ii) count specific clicks (e.g. going…
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