Pharmaceutical

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Leveraging Mobile Text Messaging to Improve Rx Adherence
May 16, 2022

We know many of the top reasons for medication nonadherence include cost, fear, lack of understanding, and lack of communication. Many pharma companies use copay cards to help patients with costs. Copay cards are often delivered using email or snail mail, and fill reminders and medication communications are most often distributed using email.

However, having helped many Fortune 500 retailers to leverage SMS to increase open rates (98% with SMS vs 20% for email), offer receipt, and offer usage significantly, we see an opportunity to apply this more effective communications channel of SMS / MMS to the challenge of helping patients to reduce costs and increase adherence to their medications.

CodeBroker has a cost effective solution that is quick to deploy and works with your current copay provider. The solution makes it easy for the patient to get a digital copay card delivered straight to their mobile phone, and without any further registration, gives the pharmaceutical marketer a way to communicate directly with patients regarding reminders and communications about the medication.

The process uses best practices CodeBroker has learned from optimizing the registration, offer issuance, and usage reminder process for tens of millions of consumers for the largest retailers and brands.

Copay Card Issuance:


  1. The patient texts in a keyword to request the copay card.
  2. The patient receives a link to the registration form immediately, fills in some basic info, and acknowledges authorization/consent, then clicks submit.
  3. The entire process takes only seconds. That's it. The patient then immediately receives a branded digital copay card on their mobile device which they can optionally save to Apple Wallet.

Medication Adherence:

At this point, the pharma brand can monitor usage of the copay card via the CodeBroker platform.

  1. Reminders can be set up based on prior copay card registration, viewing, and usage.
  2. Patient communications can be texted to patients throughout their journey to continue to educate and inform them about the medication, providing soft touches to keep the medication top of mind.

This solution can be easily implemented using the CodeBroker platform while leveraging your existing copay card partner. In fact, CodeBroker can have a solution configured and ready for medical/regulatory approval in days. Everything can be branded to your look and feel, and of course, be customized for your content, acknowledgements, ISI, etc.

If you are looking for a cost effective, easy to deploy solution to help increase medication adherence, please contact us so we can show you how.

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Use Geolocation to Improve Copay Savings Program Performance
March 24, 2022

We are often asked if it is possible to know when a consumer enters a physical location so we can send that consumer a text message with a special offer or remind them that they have a copay assistance card. Unfortunately, the mobile carriers have made the opt-in process difficult for the consumer/patient and cost prohibitive for the pharmaceutical marketing teams when using SMS. However, a mobile wallet solution such as Apple Wallet/Google Pay in conjunction with some unique technology from CodeBroker offers a compelling way to achieve this objective.

CodeBroker was a launch partner for Apple Wallet (we supported Target and Walgreens on launch day) and we have been deploying mobile wallet solutions for our clients ever since. Apple Wallet passes can take advantage of a consumer/patient's location to automatically show a copay assistance savings card on the home screen of their phone when they are near a local pharmacy. This can be a great way to remind a patient about the availability of their copay assistance programs.

There are several challenges one has to overcome in order to successfully enable this patient experience efficiently and effectively. One is that the system generating Apple Passes has to know the location of virtually every pharmacy in the US.

A second is that an Apple pass (as of this writing) can only store 10 locations. As a result, simply knowing the location of every pharmacy is not that helpful by itself. Instead, this location knowledge along with sophisticated geofencing algorithms is required to accurately compute the pharmacies local to a patient and then store these 10 locations in the pass so it will appear when a patient is nearby.

And a final challenge is adding these geolocation capabilities to existing copay assistance programs while not requiring any fundamental changes to the program or any of the copay processing partners’ systems and interfaces.

CodeBroker has developed a unique solution to address all of these challenges which a) keeps a record of the physical location of nearly every pharmacy in the United States, b) accurately computes the closest pharmacies to the patient, and c) can be easily added to existing copay assistance programs. The net result is that you can easily add mobile wallet passes to your copay program and store the locations of a patient's nearby pharmacies in them. This ensures that the copay savings card will automatically appear on the home screen of the patient's mobile device when they are near a local pharmacy.

CodeBroker Health's copay registration and adherence platform makes geolocation-based solutions like the Apple Wallet/Google Pay solution described here fast and easy to deploy. Contact CodeBroker today to learn more about how we can quickly implement this solution for you.

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An Easy Way to Decrease Rx Abandonments
March 20, 2022

We have had many pharmaceutical marketers contact us lately searching for a solution to reduce their abandoned Rx's. In most cases, they believe their HCP's are writing prescriptions, but that too many patients are not filling them.

Typically, the medication has a copay assistance program, and the pharmaceutical marketing team is looking for a way to leverage the copay program to encourage the patient to fill their Rx.

CodeBroker has a cost effective solution that is quick to deploy and works with your current copay provider. The solution makes it easy for the patient to get a digital copay card delivered straight to their mobile phone, and without any further registration, gives the pharmaceutical marketer a way to immediately remind the patient to pick up the Rx.

The process uses best practices CodeBroker has learned from optimizing the registration and reminder process for tens of millions of consumers for the largest retailers and brands in the US. And it is quick and simple:

  1. The patient texts in a keyword to request the copay assistance card.
  2. The patient receives a link to the registration form, fills in some basic info, acknowledges authorization/consent, then clicks submit.
  3. The entire process takes only seconds. That's it. The patient then immediately receives a branded digital copay assistance card on their mobile device which they can optionally save to Apple Wallet.

At this point, the pharmaceutical marketing team can monitor usage of the copay card. If it has not been used within a certain number of days, one or more reminder messages can be sent to the patient to encourage the patient to fill their Rx.

This solution can be quickly and easily implemented using the CodeBroker platform while leveraging your existing copay assistance card partner. In fact, CodeBroker can have a solution configured and ready for medical/regulatory approval in days. Everything can be branded to your look/feel and of course, contain all of your required content, acknowledgements, ISI, etc.

If you are looking for a cost effective, easy to deploy solution to help reduce abandoned Rx's, please contact us so we can show you how.

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Are You Still Using Clicks to Measure Hard Conversions?
March 2, 2022

Many of our clients spend a lot of money on DTC pharma digital marketing for their copay assistance programs. When we ask them how they measure the effectiveness of their DTC marketing dollars, we are often told that they i) optimize their cost per click and ii) count specific clicks (eg. going to a copay registration site or beginning the search for a physician) as "hard" conversions.

We know this can be frustrating, especially for people with financial oversight as they are unable to see the direct economic benefit of their pharmaceutical marketing strategies and investments.

CodeBroker offers a unique solution for pharma marketers that provides a way to easily change the definition of a hard conversion from a click into a utilization/NRx. With the knowledge of the number of copay utilizations/NRx's that can be directly attributed to your specific DTC promotions/channels, you can optimize your pharma digital marketing dollars and identify which DTC promotional activity is most advantageous for your business.

As an example, one of our clients had been focused on "clicks" to their copay assistance registration page as a "hard" conversion and they were using Google analytics to track their "funnel" with the view of the registration page as the final step. With CodeBroker's 1:1 tracking solution, our client is able to look at their data very differently. They are able to build a detailed funnel beginning with the original click and ending with with an NRx/TRx. They can see how many people arrived at the copay assistance registration page, what subset of these people completed registration (and how long in between), and what subset of the people who completed registration utilized the copay program (as well as how long between registration and NRx). This data can be viewed by the original source of the click/patient interaction (eg. September Facebook campaign), providing key insights into exactly which promotional vehicles are working best and generating the most utilization per invested dollar thereby enabling them to improve their pharmaceutical marketing strategies.

Similarly, the funnel data can be sliced by time. For example, our clients can see how many people viewed the copay assistance registration page in September, the subset of those people that viewed the registration page in September who eventually registered for a copay card, and the subset of the people that viewed the registration form in September and later registered who used their copay card (even if the registration/utilization occurred in a later months).

By providing our clients with detailed funnel information that can be sliced by time and by originating source/web site, they are able to identify key opportunities for improvement to help avoid drop offs, improve performance, and strenghten their pharmaceutical marketing strategies.

For further reading on this subject, check out our whitepaper on how to map and execute a thorough best-in-class impact measurement plan for co-pay programs or read more on our pharmaceutical solution page on this site.

If you are tired of using clicks as a proxy for hard conversions, please contact us so we can show you how easy it is to implement our solution.

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Excellence in Co-Pay Program Tracking & Measurement
November 20, 2021
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Best-in-Class Co-Pay Program Tracking & Measurement

Read our whitepaper on how to map and execute a thorough best-in-class impact measurement plan for co-pay programs.

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    About CodeBroker

    CodeBroker Health offers a mobile-first best-in-class platform solution as a modern alternative to traditional sampling and patient affordability operations for retail and specialty pharma products.

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