by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and SMS coupon promotions to create a…
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The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong it makes customers…
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Written by: Stefanie Gray Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image below, using promotion text messages is not very customer friendly and certainly not considered an SMS marketing program best practice. For example, compare this experience to joining an email marketing…
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Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar retailers are ramping up…
Read More Written by: Stefanie Gray Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar…
Read More Written by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive. Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program…
Read More Written by: Stefanie Gray CodeBroker retailer customers – some of the largest in the US – deliver creative and engaging mobile experiences to consumers. Employing CodeBroker’s offer marketing platform, our retailer customers can: Quickly set-up engaging mobile promotions. Minimize the liability associated with rich offers. Easily track and measure campaign success Over the course of…
Read More Is it time to take the next step in customer engagement? Written by: Sue LeClaire Service Alerts enhance the customer experience through personalized messages. Existing CodeBroker customers use Service Alerts to inform consumers when orders are ready, loyalty status updates, Rx alerts/order is ready, credit card balances, or when someone has purchased something on their…
Read More Text Message Marketing: Selecting the Best KeywordWritten by: Stefanie Gray Much has been published on various blogs and YouTube regarding how to select keywords for textmessage marketing and promotion text messages. Something that hasn’t been specifically called out,but is the basis for all recommendations, is that the keyword should enhance the customerexperience. The last thing…
Read More Text Message Marketing: Shared vs. Dedicated Shortcodes Written by: Stefanie Gray
Read More SMS Marketing Best Practices: Ongoing Promotion Text Messages Keep Customers EngagedWritten by: Dan Slavin Once a retailer has started to sign-up consumers to their SMS marketing list, it’s important tokeep those consumers engaged with promotion text messages that include meaningful content, such asannouncements, invitations to events, or promotion text messages . Following are some bestpractices…
Read More Mobile Marketing Lists: Building Successful Lists Quickly Written by: Dan Slavin CodeBroker’s retailer customers have found that their most engaged customers are those that belong to their SMS marketing programs. Using SMS best practices as outlined in this document, these retailers have been able to quickly and efficiently build their mobile marketing lists to drive significant…
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