Category Archives: Text Message Marketing

Stop jabbing at customers with just SMS

by Dan Slavin

mobile-coupon-platformMobile coupon platforms can offer a lot of flexibility

Boxers learning the sport start by throwing individual punches, but quickly progress to incorporating boxing combinations instead of single shots – jabs to the rib cage with the left hand, a jab with the right to the stomach, followed by a left-right combination jabs. Boxing combinations become the default attack and counter attack response and many trainers go as far as reprimanding their trainees for throwing a single jab in a fight. In the ring of mobile marketing, to effectively score and connect messages with your prospective customers, it’s important to ‘throw combos’ – that is to say, in marketing to a targeted individual use a traditional communication or social media tactic and follow-up with a different traditional communication or social media tactic; don’t just use one communication tactic once – or worse, the single tactic over and over again.

As an example, mobile coupon platforms can be used as an integral part of a strategy to build SMS lists. By combining the use of the mobile coupon platform to deliver high value welcome coupons with text messaging, list sign ups can be greatly accelerated. You can also combine SMS and email together to improve response rates. This is a good example of messaging from one channel being used to promote another. A retailer we worked with conducted a successful experiment with this.

For part one of the experiment, they sent a single e-mail which contained an offer delivered by their mobile coupon platform and measured the results. And this is fairly typical, send out an e-mail, do a promotion, and measure.
But, the next thing that they did for part two, was to send out an SMS message the evening before the e-mail and then use an SMS as a reminder after the e-mail. In this case the mobile coupon platform managed the offer across both delivery channels.

Notice the combination of traditional communications (email) and mobile (text messaging) as opposed to the single jab approach?

The results were really significant. The retailer actually increased the redemption rate three times over the e-mail-only campaign. Using multiple communication channels works, and not only for marketing.


In addition to using using their SMS marketing software to send marketing alerts, many retailers are sending alerts to improve customer satisfaction. They use alerts that provide personalized timely information to reduce the number of calls coming into their call center. Many of our customers have told us that one of the most common calls that comes in is, “Where’s my stuff?”

By incorporating SMS into the mix, customers are seeing a really significant improvement in their customer satisfaction ratings. Alerts are not just for order fulfillment status updates; their potential uses touch virtually all B2C markets. Credit cards and banks are sending alerts such as, “balance overdue,” “payment received,” and even loyalty program status updates such as “You’re about to reach gold,” “10 points to gold,” and “Congratulations! You just reached gold!” If you’re not using alerts like these today, you may want to consider adding them as they’ve really proven to have a direct impact on customer satisfaction.

SMS Marketing Program Best Practice: MO v. Form-based Sign-up

by Dan Slavin

Written by: Stefanie Gray

Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image below, using text messages is not very customer friendly and certainly not considered an SMS marketing program best practice. For example, compare this experience to joining an email marketing list where all a customer has to do is enter their email address. Due to the Telephone Consumer Protection Act (TCPA), enacted by the FCC, several text messages are required to get the job done.

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One Way to Slay an Omnichannel Promotion

by Dan Slavin

2015-10-21 Omnichannel Promotions

Written by: Stefanie Gray

Engaging with consumers across channels is a sure-win for retailers interested in delivering a unique customer experience. One CodeBroker retailer customer recently launched a wildly successful omnichannel promotion that spanned three channels: email, SMS and Passbook.

Omnichannel Promotion

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Loyalty Program Growth through Customer Engagement

by Dan Slavin

loyalty program growthWritten by: Stefanie Gray

Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive.

Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program member’s to stimulate growth by more than 20% in a three week timeframe.

Mobile Promotion: Friend-2-Friend

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