The Pitfalls of Shared Shortcodes

Text Message Marketing: Shared vs. Dedicated Shortcodes Written by: Stefanie Gray

Shortcodes – Working with a Solutions Provider

Shortcodes are a fascinating marketing tool for retailers. We have seen some of the most benign SMS messages go viral in a matter of minutes and observed up to 80%redemption rates when a consumer clicks through an SMS message to receive a retailer’s mobilecoupon. What makes SMS marketing so interesting is the creative ways retailers…