Pharmaceutical companies are constantly seeking innovative marketing solutions to engage healthcare professionals (HCPs), boost prescription rates for their medications, and gain valuable real-time insights into patient experiences. They aim to not only encourage HCPs to prescribe their products but also ensure seamless experiences for both HCPs and patients. That’s where HCP engagement software and HCP…
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We know many of the top reasons for medication nonadherence include cost, fear, lack of understanding, and lack of communication. Many pharma companies use copay cards to help patients with costs. Copay cards are often delivered using email or snail mail, and fill reminders and medication communications are most often distributed using email. However, having…
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We are often asked if it is possible to know when a consumer enters a physical location so we can send that consumer a text message with a special offer or remind them that they have a copay assistance card. Unfortunately, the mobile carriers have made the opt-in process difficult for the consumer/patient and cost…
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We have had many pharmaceutical marketers contact us lately searching for medication adherence solutions to reduce their abandoned scripts. In most cases, they believe their HCPs are writing prescriptions, but that too many patients are not filling them. Typically, the medication has a copay assistance program, and the pharmaceutical marketing team is looking for a way…
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Many of our pharma clients spend a lot of money on direct to consumer (DTC) digital marketing for their copay assistance programs. When we ask them how they measure the effectiveness of their DTC marketing dollars, we are often told that they i) optimize their cost per click and ii) count specific clicks (e.g. going…
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CodeBroker recently surveyed 1,207 US shoppers on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers would like to see to make it easier to engage. Decline in Loyalty Program Usage Loyalty programs are not performing as well as they did just a short time ago.…
Read MoreBELMONT, MA – MAY 23, 2017 – While loyalty program professionals at leading brands struggle with diminishing member engagement with their loyalty programs, CodeBroker, a developer of mobile marketing solutions, today announced the “CodeBroker Mobile Loyalty Experience Engine,” the first loyalty marketing solution that gives marketers an omnichannel approach to mobile loyalty program member acquisition…
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CodeBroker – ALK Case Study Read our case study on how ALK used CodeBroker’s copay registration, adherence, and analytics solution to deliver a best-in-class solution. Please register to immediately download your copy of the case study and to receive future updates and educational information. About CodeBroker CodeBroker Health offers a mobile-first best-in-class platform solution as…
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Best-in-Class Co-Pay Program Tracking & Measurement Read our whitepaper on how to map and execute a thorough best-in-class impact measurement plan for co-pay programs. Please register to immediately download your copy of the whitepaper and to receive future updates and educational information. About CodeBroker CodeBroker Health offers a mobile-first best-in-class platform solution as a modern…
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According to research, 13% of consumers tell 15 or more people if they have a negative experience with a company. As if is this isn’t bad enough, this viral nature of negative publicity is exacerbated exponentially by the social media dynamic. More than ever, aggrieved consumers are using social media to become increasingly vocal about their…
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By Dan Slavin It is a question that has bedeviled concert performers since the beginning—how do you get butts in seats for an event? Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves.…
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First Call Resolution is the ultimate in contact center metrics because it’s the only performance metric that impacts just about every other meaningful call center measurement. First call resolution can yield countless benefits for your business, from lower costs to agent productivity to providing a better customer experience. But what happens when a customer issue…
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