Gabi

Digital Wallet engage customers with ongoing offers

Retailers deploy MyOffers digital wallet to build loyalty and retention programs for digital  consumers. By Joe Pappalardo The growing impact of digital channels, especially mobile commerce, is resulting in new consumer cultures. It is up to retailers to recognize these developing trends and fine tune their strategies in order to continue to thrive. MyOffers Digital Wallet…

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5 Reasons Why Retail Marketers Love Text Message Marketing

The mobile phone is a powerful avenue for retailers to reach a consumer because it’s an “always-on” marketing vehicle – an extension of the consumer’s identity. And, coupled with text message marketing software, mobile gives retailers unprecedented power to reach consumers with personalized messages at scale, and to drive engagement like never before. Here are…

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Mobile Engagement and Millennials – Give Them What They Want

Millennials have altered the way we engage consumers and they value brands that give them convenience and flexibility, often over the brand itself. By giving them what they want, we can engage them more effectively than by sticking to traditional approaches. If you are targeting millennials, you know that you must do so with an…

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