by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and SMS coupon promotions to create a…
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By Dan Slavin In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs. Here are the highlights: Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials. Mobile is a platform with several communication channels (SMS,…
Read More By Dan Slavin Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: 1. Engagement – How do we get our loyalty program members more engaged? 2. Millennials – What can we do to attract more millennials? 3. Contact Strategy – How can we employ the preferred contact strategy…
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Editor’s note: The following is a guest post from Dan Slavin, CEO and cofounder of CodeBroker, a provider of mobile marketing solutions. Amid a wave of store closures by Macy’s, JCPenney, Staples and others, T.J. Maxx is bucking the trend in the opposite direction with plans to open 1,300 stores. How is the outlet pulling…
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CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They…
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The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong it makes customers…
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Recently we conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They…
Read More
The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong it makes customers…
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This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution…
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Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers…
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OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Messaging & SMS World Awards. OpenMarket and Philips were awarded “Most Innovative IoT Solution” at the 18th Annual World Communication Awards for Philips e-Alert, which uses OpenMarket’s mobile messaging technology.…
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Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel special…
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