By Dan Slavin For retailers struggling with ever-decreasing coupon redemption rates, new research offers opportunity, inspiration, and direction. CodeBroker surveyed over 1,200 consumers on a wide range of topics related to traditional printed and mobile coupon use. Topics involved everything from how consumers want to acquire and redeem coupons to the types of coupons they…
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By Dan Slavin CodeBroker surveyed more than 440 Millennials belonging to loyalty programs from retail, credit cards, restaurants, travel and other industries in a 2018 Millennial Loyalty report. These young consumers were asked about the top challenges they face in using the loyalty programs and how they would like to engage with them. They were also asked…
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By Dan Slavin Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. Let me say that again. A marketing tool that 90% of those targeted will read your message within three seconds. Are you ready for the next big reveal? Research indicates that eventually, 98%…
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By Dan SlavinThough the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push. If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing…
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By Dan Slavin 10) Undervalued. SMS (text messaging) is a powerful and often overlooked marketing tool able to increase retailer’s foot traffic and enhance basket size, though it’s not limited to only retailers. 9) Dreamy stats. 90 percent of text messages are read within the first three seconds of being received, and a whopping 98 percent of…
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By Dan Slavin In our conversations with SMS marketing pros, we’re seeing more and more emphasis on quality when capturing new SMS list sign-ups. What’s been the norm for much too long, is that retailers and brands have been somewhat content to simply get someone to opt-in to their SMS list by capturing just a…
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By Dan Slavin CodeBroker’s recent Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47%, and that preference…
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Many consumers will browse through print ads, online ads and even social ads to find a good deal Author: Jen King Consumers are always on the lookout for a good deal. In fact, in a March 2018 survey from Valassis, in conjunction with The NPD Group, many mentioned looking for coupons during different stages of…
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Nearly half of all US consumers prefer mobile coupons to printed paper ones, according to a recent survey by CodeBroker. The study claims that the rise in mobile couponing has resulted in higher coupon redemptions and changing purchasing trends. The study, which surveyed over 1,200 US consumers, found that when it came to coupons that…
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By Dan Slavin Most Americans have a cell phone with them all the time, everywhere they go. In fact, 95% of Americans now own a mobile phone, and 77% own a smartphone, according to the Pew Research Center. Businesses can engage consumers, generate store traffic, and drive repeat purchases through mobile channels, and one of…
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New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons. Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S consumers divided between 55% female…
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New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons BELMONT, MA – JUNE 12, 2018 – Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S…
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