New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons BELMONT, MA – JUNE 12, 2018 – Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S…
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By Dan Slavin Hot off the presses is CodeBroker’s Mobile Coupon Consumer Research Report. Based on research with more than 1,200 consumers, the report provides compelling data on consumers’ preferences for accessing and using mobile coupons. We’re seeing a great deal of interest in mobile coupons among retail and restaurant marketers, and the research results certainly…
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By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print coupons, SMS coupons are always accessible when the customer needs them, since nearly everyone takes their mobile phone with them when they shop. And consumer acceptance of mobile coupons is…
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By Dan Slavin, CodeBroker: We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals. Several folks have asked us to slice the data by specific markets, such as retail, restaurant and hotel, which I’m pleased to provide. One…
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By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we get our loyalty program members more engaged? 2. Attracting Millennials – What can we do to attract millennials to our loyalty program? 3. Member Contact Strategy – How can we…
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By Dan Slavin For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive higher mobile coupon redemption rates and incremental revenue – for short-term promos…
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Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and service providers, it can be challenging to differentiate which one would be the best match for your business. SMS marketing is an important and powerful…
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By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives: that program engagement is suffering due to: More competition: Every…
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By Dan Slavin As businesses look for ways to build closer relationships with customers, loyalty programs can be an effective strategy. But it’s important to find out what consumers really want. Consider that 65% of people engage with less than half of the loyalty programs to which they belong, and 41% engage with less than…
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Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers, but the industry is evolving and there are challenges ahead. While loyalty program membership has never been higher in the U.S. with 3.8 billion memberships, according to a 2017 Loyalty Census, more than half of them (54%) are…
Read More Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes. Mobile loyalty programs are attractive to consumers, but they become more enticing if the process attached to them is straightforward and, yes, simple. Loyalty360…
Read More By Dan Slavin Text messages can help you acquire and engage loyalty program members Getting people to join your loyalty program and keeping them engaged is a challenge, but with the rise of smartphones there are more options than ever before. We know that consumers are more willing to engage with loyalty programs if they…
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