Single-Use Coupons Embraced By Retailers By: Dan Slavin, CodeBroker More and more retailers are employing a digital coupon platform to deliver mobile coupon marketing programs in increasing numbers. The problem is that most digital coupons platforms deliver mobile coupons that can be used by consumers over and over. In order to provide true single-use coupons,…
Read More Written by: Chuck Martin As retailers prepare for holiday shoppers, the influence of mobile will be greater this time around. One of the most obvious factors is the increasing number of smartphone and tablet owners. And based on new research, there’s going to be a varying amount of mobile activity around holiday shopping, especially depending on…
Read MoreScannable Mobile Coupons Delivered to MIllions of Consumers November 05, 2013 09:00 AM Eastern Standard Time BELMONT, Mass.–(BUSINESS WIRE)–CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets. “The acceptance of digital coupons has continued…
Read MoreBELMONT, MA, November 5, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets. “The acceptance of digital coupons has continued to grow rapidly, and our technology has made it easy for retailers to take…
Read More Written By: emarketer The digital coupon audience is growing faster than expected Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. This year, more than half of US adult…
Read More Written By: Lauren Johnson Consumers not as interested in loyalty as retailers think Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group. One of the main takeaways from Acquity Group’s “Desktop versus Smartphone:…
Read More Written By: Antoinette Alexander Marketers’ increased use of a digital coupon platform, combined with text message promotions have made it easy for consumers to engage with retailers via their mobile phones and desktop computers. Along with text message promotions, mobile coupon marketing programs are fast becoming a key component of retailers’ marketing mix. The Internet and…
Read More Written By: Sarah Mahoney A new mobile engagement study reports that consumers are using their tablets and smartphones as shopping tools at an even greater rate than many had predicted, with 55% of all retail-related Internet time starting on either smartphones or tablets. And just 45% originated from desktop devices. The mobile engagement study — a…
Read More Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging mobile that they receive directly to their mobile device. By using a digital coupon platform, marketers can employ an omnichannel approach to delivering mobile coupon…
Read MoreWritten by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging emailed coupons or coupon codes via their mobile device. Researchers found: • 45% access coupons from email via smartphone• 41% use coupon codes on their…
Read More Written By: Sheryl Kingstone Mobile loyalty programs are resetting the parameters of marketing and commerce creating more opportunities for customer engagement. As of this month, we find: 60 percent of consumers now own a smartphone 64 percent want to be connected all the time 40 percent use some form of mobile shopping or SMS coupons on…
Read MoreNew CodeBroker Mobile Engagement Solution Services for Passbook is the First Product that lets Retailers Immediately Take Advantage of Apple’s new Pass Organizer Application Belmont, MA, Sept. 19, 2012 — CodeBroker today announced the availability of its Mobile Engagement Solution Services for Passbook, a set of web-based tools that makes it easy for retailers to…
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